:01

I’ve always respected the value of time management.  But after witnessing the 2013 Iron Bowl, I have a new understanding on the value of :01.

Just one second can make a difference in our day, week, month or career. 

The decision that was made just now can impact your revenue just like the decision Auburn made to prepare for a kick return if the Alabama field goal kicker kicked it short.  The kick went short.  Auburn returned it 108 yds for the win.  Watch the fans reaction.

Auburn’s “bottom line” benefitted from the counsel of the coaching staff during the final :01.

Continue to work hard and expect the best but always have a plan for the worse case.


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