Friday, November 29th, 2013. A retailers Super Bowl.
That’s right, the Friday after Thanksgiving where consumers finish their turkey dinner with the fam and immediately go set up camp in front of the big retail store.
Where retail store credit cards are getting worked out like the cardiovascular machines on January 1.
Where American Express is consistently expressing itself one swipe at a time.
Where $13.6 Billion in revenue is expected to go down. Ladies and Gentlemen, black Friday.
Before you get caught up in the buying/giving spirit, make your boundaries. Who you will buy for? How much? What charity you will be giving to? How much?
Make your list, check it twice.
Don’t be paying for Christmas in May.